ABOUT OCTOPUS

Building Brands.
Connecting Markets.
Creating Growth.

Octopus Marketing Services brings together digital marketing expertise, drinks industry knowledge and innovative technology to help brands build visibility, connect with the right buyers and grow across global markets.

OUR STORY
OUR STORY

Where Marketing,
Industry & Technology
Come Together

Octopus Marketing Services was established with a clear vision — to help drinks brands grow through strategic marketing, global market connectivity and innovative technology.

Our team combines deep drinks industry expertise with creative marketing, trade experience and technology to deliver real commercial results for the brands we work with.

From established names to emerging brands, we support businesses across international markets, connecting them with trade buyers, partners and consumers around the world.

OUR APPROACH
Drinks industry brands and global markets

We believe in the power of brands to create connections, open new markets and bring people together.

OUR VISION

To be the global leader in digital marketing and brand building, creating connectivity through innovation, creativity and technology.

OUR MISSION

To empower brands with strategic marketing, innovative products and smart technology to drive sustainable and measurable growth.

OUR GLOBAL PARTNERSHIP

Global Expertise. One Shared Vision.

Octopus Marketing Services UK and Hiemind Digital India work together, bringing complementary expertise, market knowledge and digital capabilities to help brands grow across global markets.

UNITED KINGDOM

Octopus Marketing Services

Digital marketing, brand building and drinks industry expertise.

STRATEGIC
PARTNERSHIP
INDIA

Hiemind Digital

Digital marketing, technology, innovation and drinks industry expertise.

10+ Years of Experience
500+ Brands Supported
30+ International Markets
100K+ Trade Buyers Connected
OUR EXPERTISE

Built for the Drinks Industry

Industry Expertise

Deep understanding of markets, drinks brands and consumer behaviour.

Global Reach

Strong network of trade buyers, partners and opportunities across the global drinks marketplace.

Innovation & Technology

Innovative tools and platforms that deliver smarter and faster marketing outcomes.

Results Focused

We focus on strategies that deliver real results and long-term growth.

OUR PRODUCTS

Technology That Connects

The Drinks Buyer Mobile App

The Drinks Buyer

Our flagship Mobile App Platform, The Drinks Buyer is a global B2B marketplace connecting beverage brands with verified trade buyers across the world.

  • Smarter way to increase brand visibility
  • Connect with verified global buyers & sellers
  • Smart search & product discovery
  • Secure, transparent and efficient
  • Global reach, local impact
Explore the Platform
The Drinks Buyer B2C E-commerce

The Drinks Buyer

B2C E-commerce

The Drinks Buyer UK consumer e-commerce website gives opportunities to brands to list and sell their drink products through an annual subscription to our mobile app platform.

  • Increase brand visibility
  • Direct sales to local consumers
  • We help you grow sales
Explore the B2C Platform
OUR TEAM

Meet the People Behind Our Growth Expertise

Our team brings together experience across marketing, sales, food and drink, digital growth and business development to help brands create sustainable opportunities in competitive markets.

01
Lakhtar Singh - Founder Director at Octopus Marketing Services
FOUNDER DIRECTOR

Lakhtar Singh

Lakhtar Singh has been working in multiple industry sectors in the UK and India for over combined 40 years, from IT, Product Development, Food, Drink, Sales and Marketing, his core expertise is giving solutions, understanding products, then placing and developing them in a crowded marketplace, creating new sales channels and growing brands for a sustainable growth.
Lakhtar Singh has been working in multiple industry sectors in the UK and India for over combined 40 years, from IT, Product Development, Food, Drink, Sales and Marketing, his core expertise is giving solutions, understanding products, then placing and developing them in a crowded marketplace, creating new sales channels and growing brands for a sustainable growth. He’s the founder of Thedrinksbuyer, first Global Mobile App Platform, we’re New Drink brands and struggling brands can promote their products and connect with global trade buyer through a mobile app, it’s the next generation app platform, it’s the smarter way where trade buyers will source and connect with global drink brands, via mobile technology, Lakhtar Singh has also been highlighted by the Globe Enterprise magazine, UK’s Visionary Business Leader to follow 2025.
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02
Amrita Kaur - Sales Director at Octopus Marketing Services
SALES DIRECTOR

Amrita Kaur

Amrita has been working in the sales and marketing sector for over a decade, she has experience working within the Retail Food & Drink sector, and in the commercial food area, her ability to develop new markets and retail channels are her core areas of attributes working and developing brands sales growth.
Amrita has been working in the sales and marketing sector for over a decade, she has experience working within the Retail Food & Drink sector, and in the commercial food area, her ability to develop new markets and retail channels are her core areas of attributes working and developing brands sales growth. Amrita is also a Co-Founder of the Brand, Troy Raw Greek Honey, which sold across the UK and USA.
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03
Wayne McDonald - New Business Manager at Octopus Marketing Services
NEW BUSINESS MANAGER

Wayne McDonald

Wayne is a new team member joined the company in 2025, he’s was a professional Olympic sport athlete. Wayne developed his career into becoming a PT instructor, helping many professionals into improving their health and fitness, he also has extensive knowledge on nutrition.
Wayne is a new team member joined the company in 2025, he’s was a professional Olympic sport athlete. Wayne developed his career into becoming a PT instructor, helping many professionals into improving their health and fitness, he also has extensive knowledge on nutrition. His core area of experience is working and developing sales channels for functional drinks market, targeting natural food and drinks Retail, commercial and Sport businesses.
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04
Sanjay Gupta - Head of Marketing at Octopus Marketing Services
HEAD OF MARKETING

Sanjay Gupta

Sanjay brings extensive experience across digital marketing, sales, technology and business development, helping brands strengthen their digital presence and create sustainable growth opportunities.
Sanjay brings extensive experience across digital marketing, sales, technology and business development, helping brands strengthen their digital presence and create sustainable growth opportunities.

His expertise spans strategic marketing, brand positioning, performance marketing, SEO, lead generation, content strategy and customer acquisition. He combines creative thinking with commercial insight to develop marketing activity that supports measurable business objectives.

Sanjay also leads global marketing for The Drinks Buyer, a B2B discovery platform connecting drinks brands with trade buyers across the UK, Europe, USA and emerging international markets.
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VIEW FULL TEAM

Let's Build the Next Chapter for Drinks Brands Together.

Discover new opportunities, connect with the right buyers and take your brand to the next level.

Get in Touch
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